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“Girlie Beer”

November 5, 2010

What the hell is that?  Jay Brooks is on the story.  From what I gather, it’s intended to be the latest marketing ploy to get women interested in beer.  If you ask me, it’s a project that is doomed to fail.  Why?

  • It removes or maintains the focus away from the flavor of beer.
    As if rhinestones on my goblet will improve the flavor.  Try brewing something with flavor.  Expand your repertoire to include pale, amber, and brown ales.  Experiment with yeast and hops.  Try a sour.  Try a sour with fruit.  The world of beer is complex and varied.  So are people’s taste buds.  A friend’s wife loves hop forward beers.  My wife would rather have a kriek.  This same friend does not care for Cascade hops so much.  Me, I enjoy them.  This hardly seems like a gender issue.
  • It stereotypes women.
    The message is that women care more about packaging rather than flavor.  Really?  You can’t be serious.  The message is that women can’t handle or dislike strong, complex flavors.  Come again?  See above.
  • This really about your bottom line and increased sales.
    It isn’t really about the beer at all.  This is evident from the products produced by your massive breweries.  It is evident in your marketing campaigns.  It is evident in the other gimmicks used to package your products.  Wide mouth cans anyone?  How about the vortex bottle?  And temperature sensitive labels?  I believe Butthead said it best:  “Huh, huhhuhuh. Cool.”


2 Comments leave one →
  1. November 22, 2010 10:17 am

    It all bugs me too. Beer is beer. Women like it. Men like it. Brewers do the same thing to men…all those low brow/meat head commercials seem to say, “This is a MANLY beer, for MANLY men.”

    Are you referring to my wife, the hophead? haha…we split a hopstoopid last night!

    • Big Tex permalink
      November 22, 2010 11:10 am

      Yeah. It’s y’all. But, still, other friends around here like a hoppy beer too… and they are ladies. Oh well, looking forward to the pink IPA made with beets in the mash, rose hips in the boil and a pink vortex bottle.

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